Concepting Rolling Stones partnerships for Bravado with Black Wren Studio
The team at Black Wren Studio worked with Bravado, Universal Music Group’s retail and merchandising arm, to concept and develop the five-year partnership and merchandising roadmap for The Rolling Stones. The high quality, limited-run print book was shared exclusively with the band’s members and management team, detailing potential experiential activations, e-commerce opportunities, and fashion collaborations.
Proposed fashion collaborations included partnerships with high-end, mid-range, and big-box retailers - a tiered approach focused on simultaneously building brand equity and reach.
