I led a integrated team of six designers, creative strategists, and PR professionals in rebranding Telesat. Together we developed a brand strategy and visual identity that paid appropriate homage to the company’s 50-year legacy while signaling a new era.

Because authenticity, resonance, and buy-in were key to the success of the company moving forward, I worked with the team to keep customer-centricity top of mind. The end result was a simple, streamlined brand system, easy to use for marketers and engineers alike.